Why Are Poland Spring Bottles So Crinkly?

That?s less material waste (and, by the way, note the smaller label on the 2012 bottle, which conserves paper). It also leads to less energy waste. The resin for each bottle starts out shaped like a test tube, before a machine heats it and blows in air to stretch it out. With less resin in each bottle, it takes less heat and air to stretch the bottle into shape. ?That?s an immediate 10 percent energy savings on the bottle itself,? says Jeffery. And the company?s machines produce 1,200 bottles every minute.

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